What is Art Marketing Co-Pilot?

Co-Pilot is the ultimate marketing partnership service from Art Storefronts. Our top marketers with decades of art-selling experience use data-driven insights from nearly 10,000 art websites to execute a high-end art marketing strategy on your behalf.


From consistent romancing to revenue campaigns executed every month to encourage your audience to make purchases, Co-Pilot is a comprehensive service that delivers you many hundreds of hours of professional marketing work each year at an incredible price.

What responsibilities do I have?

The most important thing you are responsible for as a Co-Pilot client is to
create marketable artwork.
Even the best marketing strategy in the world, like what our team is implementing with Co-Pilot, will not sell a fundamentally unsellable product.
Extending your product line with more marketable subject matters is easy and fun to do, and does not involve re-branding or making any major changes to your website or overall identity as an artist.
When it comes to fine art, “unsellable products” are styles and subject matters that do not catch the attention of large, passionate audiences. Think: something that only a few dozen (or even a few hundred) people would be interested in buying.




Learn more about this process in our popular master course “Dominating Your Niche” (must-see).

Learn more

What customization options do I have?


You can interact with Co-Pilot scheduled posts in three ways:

1. Turning them on/off.

2. Changing the featured image. We recommend doing this whenever you are trying to intentionally promote a given piece or category.

3. Changing the post text. Do this sparingly to avoid undoing the data-driven strategy we are implementing.

All of these options can be done in seconds.

Learn how here...
Currently included
post types:
  ·
Image highlights
  · Artwork of the Week
  · Room Mock-Ups
  · Revenue campaigns

Planned post types
(in development):
  
· Carousel posts
  · Media type posts
  · Video posts

Post types you
are still responsible for:
  ·
Selfie-style videos
  · Instagram Stories
  · Instagram Reels

What post types does Co-Pilot include?

Can you customize my content to the point that it is completely unique?

As you are aware, Co-Pilot includes an extraordinary amount of workload each month being done for you at an extremely low price. It includes 30 posts per month on social media as well as all the posts and emails required to execute essential revenue-driving campaigns like Valentine’s Day, Mother’s Day, Black Friday, Artist Sunday, and more. This workload typically takes artists 75-100 hours every month to do on their own.

In order to offer all of this at such a low price, we have to be as efficient as possible in the execution. We need to focus on what really matters.

The most important element of our posting strategy is that it is based on proven success data. We cannot do this if we are starting from scratch with each and every client, and that is why for a given post, we will often use the same general strategy or template for multiple artists. It allows us to transfer important new learnings to ALL Co-Pilot users equally while maximizing efficiency and therefore lowering your cost.

With that said, your art is the star of the show – not the room setting or other, secondary graphical elements. Your art is what makes your post unique, and that is what the consumer is looking at.

As a result, it will be extremely rare – if EVER – that a consumer notices your post is similar to someone else’s. Both because the art and descriptions are completely different, and because very few consumers follow more than a couple of artists in total, let alone multiple Art Storefronts artists at the same time. Additionally, Facebook and Instagram do not show every post to every follower.

To illustrate just how much this trade-off is worth, look to “Marketing Assistant” – our fully-customized marketing service. It costs $800/month and delivers less work than Co-Pilot. The additional custom work adds so many extra hours of labor that it is unaffordable to most. With that said, if you believe you are better suited to that service, let us know and we can move you to that plan.

For 99% of artists and photographers, Co-Pilot is the perfect solution for best-in-class art marketing done at an incredible price. And we are just getting started. As we continue gathering feedback and iterating on Co-Pilot, we will be doing everything we can to maintain the current pricing while packing even more value into it – including making it more customizable.

How can I boost my Co-Pilot results?

Look to the Top Priorities section of your Co-Pilot dashboard for the 3-5 things you can do to boost your Co-Pilot results.

The list changes from month to month, but will typically involve augmenting our efforts with selfie-style video posts – one of the few things we can’t do for you.

Continually creating new, highly marketable artwork will also significantly contribute to your results.

Finally, filling in the short descriptions for your artwork is not required, but will give us more to work with as we create your posts.

Who are the experts behind Co-Pilot?

$100M
Worth of art sold through Art Storefronts
9000+
Art + Photography websites informing our strategy
1000+
Artists and Photographers using Co-Pilot to save time and make more sales
20Yrs+
Online art marketing experience

Next steps

🎧
Your Account Manager will reach out soon. This will be your main point of contact going forward :)
⚙️
But first, your Account Manager has some technical work they will have to do to get your integration ready. You won’t  be able to access Co-Pilot in your Site Manager for now but will reach out when ready! We ask for your patience here as this sometimes can take 3-5 business days if there’s a queue.
📆
We will confirm the exact start date as we get closer. Of course, your subscription “clock” will not begin until the work starts. If you prefer to postpone your start date, let them know when they reach out.

How to communicate

💬
A big part of keeping prices low is helping us with overall communication efficiency.
💻
We’ve asked our community team to auto-delete #SmallWins or Discord feedback posts about Co-Pilot to help keep communication streamlined and not to distract customers not on the service.
✉️
If you have any urgent issues or questions please keep it in direct communication with your Account Manager.
📝
If you need to give feedback or a complaint outside of your Account Manager, please bookmark and use this . It will be seen and our leadership team reads it nearly every day!

Trusted by thousands of artists

Rated
#1
by artists on
Trustpilot
Kim Howes Zabbia Artist
April 7 · 
I have to make a huge ShoutOut to ASF’s CoPilot team!! When they said your Spring Sale starts Monday! I thought yeah sure. I didn’t have time to fool with that!
Then I woke up Tuesday to orders coming in! I sold over $5000! worth in just a week! Six prints and merch (of really old work too that I had forgotten was even on the site!) and 6, no 7 originals!! It happened so fast and they were posting for me like mad! And then an email came out! Twice!
Ok that was last week! I can’t wait to see what they sell for me for Mother’s Day! My sanity has been restored!! Thanks team!
Pete Sanderson
March 27 · 
Co-Pilot experience.
March, my first month of Co-Pilot, resulted in a 230% increase in my website visits, 95% new visitors. WOW!!
I sold 5 pieces that I likely would not have made otherwise.
This all happened while I was down with Covid for a week. I am recovering well.
Paula Tremba
March 24 · 
A very small win, but I reached 350 followers today on IG! I’ve been plodding along with gaining 5 followers a month 3 the next, loose 2 etc. So I’ve been posting more and doing more reels than I did in the past, but still had a big fluctuation.
Since I started the Co-Pilot, which posts more than I could ever do, I’ve had the biggest gain in followers. I started March with 333 followers and so far have gained 17 new and the month isn’t over! I know not all of these are true, sincere followers, and my numbers may go down tomorrow or whenever, but I’m seeing the results of quality daily posting.
Elaine Schaefer Hudson
April 3 · 
Small? no BIG win. Sold the first original from the website. And it was one of the ones featured in the copilot posts. WOOT! I'm into the 2nd year of ASF, and this month, so far 2 canvas prints, 4 mugs, one ornament, one phone case and this original. This is giddy making.
Beautiful Purpose Art
April 3 · 
I wanted to take a moment to acknowledge my copilot, Dusan Cubic. I know yesterday’s post was generic, but it sounded so much like me, I almost cried reading it.
I know the first week of copilot had some fits and starts, but I had faith we would get here and we did.
Thanks to everyone at Art Storefronts for making my business life a little (a lot) easier.
‍Photo for attention: Sweet Magnolia WIP
Melanie Burns Artist
March 24 · 
I wanted to give ASF and co-pilot a giant thank you. I love the way the auto response emails are sent out and even though I'm fairly new and haven't sold much as of yet, I have sold. My most recent collector won an auction item I had donated to the Alaska Sea Center in Seward. I would not have know that had the auto response email not gone out that suggested other products as well. She thanked me for the email and now I will have a chance to tell her what fairs to find me at. I'm super excited to have a return customer. It all takes time and consistency and most of all patience!
Heather Eck Artist
April 3 · 
I am using the co-pilot services and I wanted to share two of my experiences with it. I’ve been with ASF since June 2021.

1️⃣My dad had surgery this week so it hard for me to stay connected to social media. This is one of the places where co-pilot is exceptionally helpful - they handled all of my posts & I could remain present with Dad. (He’s doing great, BTW)

🙏🏻 I think I would like to tailor some of them a bit more in my voice but they got the posts out there consistently which was a major help.

2️⃣The second benefit is that they ran my Spring Sale. While it didn’t result in any sales this time, they handled the emails with the suggested cadence and it took much of the anxiety out of the process for me. Sometimes I’ll get in my own way and think “oh, man, that’s a lot of emails” but I surrendered to the process and it felt good to let that go and know it was being handled for me.

❤️All in all, I am happy with this service so far. I’d love to see some data and analysis around the posts insights, email opens, and of course sales, but just wanted to pass it along! (Pic as a bonus for getting to the end of my long post!) 😆
Jason Nowitzki
April 1 · 
So the Co-pilot works! Now I need to build my list. I only have a handful of email addresses but the constant marketing brought in a sale of coasters! I haven’t sold anything in a long long time so this is a huge win even though it’s a small sale.
Fran Johnson
March 25 · 
I sold 2 original paintings this weekend during my Spring Sale and I am so thrilled that I joined with ART MARKETING CO-PILOT. My co-pilot Miljan did a great job steering customers to my website. Thank you ASF
Megh Knappenberger
April 21 · 
Hey ASF fam! CoPilot saved my butt this week, wanted to share my experience.

This week has been really busy because I’m finalizing a monster proposal for filling a building with original art. This is the kind of important work I should and want to be spending my time on! BUT, so is continuing to run my seasonal sales because that’s the engine that runs my business. Without CoPilot, I would not have had time to queue up my Mother’s Day sale. In 5 minutes, I reviewed everything for the sale AND was able to still get some great romance content out earlier this week. The sale is running, orders are coming in and everything’s getting done. Magic.

One of the things I think about a lot is how to “play the hits” while simultaneously sharing new work. I think we’re all a bit like rock stars in that way 😊 Like most of you, my main strategy is making something once that I can continue to sell infinitely. But in order to do that, I need to continue marketing it regularly. As my library of work has grown, this has become harder for me (even with help) to execute. Honestly, most of my marketing efforts go towards telling new stories because that’s what I like doing. Once I’ve cycled through a project, the re-sharing of it becomes like a chore - even though it is new to everyone else.

I have realized that my marketing is like two parallel lines that sometimes squiggle together. On the one side - all the hits. On the other - new work.

All the content is already there for the hits. And it’s all on my website. This is the genius of Copilot, because it pulls that content directly from my site. That work can be constantly out there finding new eyeballs and generating income. But continuously scheduling and sharing existing work alongside all of the new stuff is a time-suck and I don’t do it. What ends up happening is that I try to cram all of this into the few emails and social posts I schedule each week. It dilutes my romance content and leaves out so much. And that’s on a good week when I’m actually thinking about marketing and not nose-deep in paint.

When I reviewed the first set of posts - I’m embarrassed to say -  that some of the featured work was stuff I haven’t talked about in YEARS. I was like, wow, this has the potential to create revenue from ALL the work on my site instead of just the ones I have time to talk about.

I’ve tried hiring out this kind of help and it is beyond expensive. CoPilot is so affordable.

Anyway, had to share. It’s awesome and everyone should do it.
Chris Grimm
April 21 · 
What an awesome story! My experience is similar. I’ve found that Co-Pilot is my base, my floor. Even if I’m too busy to market, my base is still getting it done and building consistency. That’s the amazing part: sending a consistent message. And, when I can do more marketing on my own, I do. I’m just adding to the base. C-P isn‘t perfect, but it’s definitely added needed consistency to my site.
Elizabeth Betty Moore
April 23 · 
After reading Megh's comments, I also wanted to share my experience with CoPilot. I was really feeling the anxiety to do something for Mother's Day and keep up with the calendar. As a full time artist and part-time staff at the Missouri Botanical Garden, I have been overwhelmed with trying to create artwork, market my work and website, and spend time with family. I saw Patrick's reel on Instagram for CoPilot and immediately signed up for the program. It's been a great experience. I was pleasantly surprised when they launched my Mother's Day sale, sent out email and loaded my social sites with photos and original artwork. Wow, I've had sales and lots of enquiries. It's such a relief to know I have a dedicated ASF staff to help me reach new customers and stay connected with collectors. This past week, I attended Opening Receptions at three galleries with one of my sculptures receiving third place! Now I have time to create art, work in my garden and even clean my studio. The CoPilot has been a game changer for me.
Trine Churchill studio
March 23 · 
I might be too much of a control freak to get the full benefit of co-pilot program (can't help but changing the voice here and there), BUT I have to say that it is helping post things with a fresh eye on what I have available on my website and gives it new angles to the posts.
Also, I am now posting every day and getting engagement from some new audience, which is great! So thank you for the push!
(pictured is work in progress for engagement. I am behind on the Spring event - wanted to offer a series of small fresh originals based on spring colors inspired by the Bloomingdale's catalogue!)
Jim Livingston
April 24 · 
WIN: Copilot Report.
February and March so me in bed a lot for health stuff and a lot of that was sleeping. And that is the biggest reason for signing up for the Copilot program.  There was a hiccup on my end for the copilot in that because of being out of it, I didn't do my part so it started late, almost a month late.
But when it started it did so wonderfully.  The sales are consistent.  I am so pleased with it.  In fact the sales easily pay for the service.
I don't know what I would do witout Art Storefronts to be honest.  I am not posting here like I used to mostly because of health stuff, but I read daily and cheer all of you on.